Suppose you could distribute a small, easy to read, inexpensive and personalized book that could help you increase morale, staff and/or student effectiveness, loyalty and satisfaction -- thereby increasing customer satisfaction and retention -- for as little as $2.00 per book? The books in the “What You Won’t Learn” book series were designed to do just that. The book offers a tremendous return-on-investment found nowhere else. Whether you run a school or a business this book can have a dramatic positive effect on behavior, attitude and culture.
The books in the “What You Won’t Learn” book series are a great motivational gift. It inspires people to perform at their personal best. It’s also the type of gift that gets remembered, not only because it’s personalized, but because it’s intellectually provocative. It says something different – which distinguishes you from the crowd. It also shows you care. That’s important because “before they care what you know, they have to know that you care.”
Although some view the book as a sort of vitamin for the mind and the soul, most executives who have purchased them have told me they view the book as an aspirin. In other words, it makes their headaches go away by addressing problems. Those headaches (or problems) can be things like bullying behavior, burn-out, poor morale, employee turnover, customer and/or employee dissatisfaction, lethargy in the workplace, ethical lapses, negative attitudes, whining, mistrust, poor teamwork and/or a bunker or silo mentality when it comes to sharing information, poor communication, etc.
The books are designed so that the only thing that changes for each of the nine (9) titles in the book series are the sub-titles and the forewords. That’s how they get customized for your school or business. There’s also a dedication page inside each book where you can inscribe a person’s name and a short comment or quote to personalize the book even more. The content stays the same, however, for each book in the series.
At Provocative Ideas we believe that ideas can be life changing. A credible idea makes people believe. An emotional idea makes people care. A story makes people act. The “What You Won’t Learn” book series utilizes all three of these. Managers who have incorporated this book into their overall promotional, sales, marketing, training and/or employee, student or customer relations strategies have told me the results have been astonishing.
Just a brief glimpse of some of the extensive positive feedback the author has received to date (more can be found on the back cover of the book):
“I cannot seem to put into words the thanks I would like to give you for your wonderful insights, knowledge, and belief. It is really inspiring, and a nice ray of hope….It seems sometimes that things are hopeless and there are no solutions. That type of negativity is draining, and will pull you down. I thank you truly for giving me encouragement in the current situations and for the improved positive attitude that I am having!” (Heather Swaim)
“I figured out…that a person’s perception can be changed in an instant no matter how tied they were to their original convictions by simply exposing them to a different point of view that they had not previously considered or fully understood. I will take that lesson with me, and I thank you for exposing me to this reality.” (Yunia Demicco)
“…I could sit here and listen and read all night the passages that you write to us….I really needed to hear these words at this time at night as work has been very tough today and these words gave me the strength I needed to continue….I will keep these words very close as they have touched me like no other.” (Naida Disla)
